How to Create an Effective Marketing Video

Marketing video

Did you know that videos are one of the most popular methods of marketing a business online? Studies show that many users would rather watch a video than read about your business, and that a good video can communicate your message more effectively.

Although video marketing is highly effective, it is essential to create a video that instantly catches the attention of your customers (for the right reasons!). Deciding on a concept that clearly communicates your message can help to really make you stand out. Incorporating your video into your social media campaign can also help to build engagement and really get you noticed.

If you’re ready to get started, follow our useful tips:

Create an impact at the beginning

The first few seconds of your video are important as this is the part where you either gain or lose interest. If your video starts slowly, is unappealing or badly put together, people will turn your video off and leave. You want to make sure the introduction is appealing and interesting so that users will stay and watch the rest of your video.

Keep it short

Most marketing videos only last a few seconds. Generally, the maximum length shouldn’t be longer than 60 seconds. However, this will depends on the message you’re trying to put across on your video. Bear in mind that having a short video is more favourable and users will more likely stay and watch the entire video. Videos longer than three minutes will more likely get crossed off by viewers.

Don’t oversell

When creating a concept, ensure that you’re not over-promoting as this can put your viewers off. Instead, have a different approach by showing how they can benefit from buying or using your products and services. You may come across as aggressive when you’re trying too hard.


A good video concept should include a story. Storytelling has more impact and makes you and your business more relateable. By adding humour or creating an inspirational video, your video is more likely to be shared or go viral, opening you up to an even wider audience.