Category: Blog

Telemarketing with Integrity

telemarketing with integrity

Telemarketing is a great way to find new clients for your business. You can essentially handpick the people or companies that you want to work with, ones that share similar values and goals.

Unfortunately though, telemarketing is often frowned upon, with telemarketers being seen as aggressive and pushy, often lying to deceive you into taking the call.

So how do you telemarket with integrity? Here we share our tips:

Act Natural

When telemarketing, it’s natural that our first instinct is to put on our posh voice, use fancy words or even revert to using a prewritten script. Don’t do those things! Be natural. People buy from people. Strike up a conversation and use normal language.

Be Honest

The chances are, when you call, you will be greeted by a gatekeeper – a receptionist or member of the team that has been instructed by management that they don’t want to take marketing calls. Respect that. Be honest and explain the reason for the call.

‘I’m Not Allowed To Give Out Their Details..’

It’s likely that a good majority of your calls will receive this response. That’s fine, ask them if there is a way you can send over more information so they can consider it and contact you at a time that’s convenient for them. If they don’t have an email address they can share, ask them if it’s ok to use an alternative option such as the contact form on the website or by post.




What You Need to Know When Looking for an SEO Provider

choosing an seo company

Getting your business website onto the first page of Google is critical for increasing brand awareness and driving traffic to your website. Targeting the right traffic can lead to increased conversions, providing a great return on investment.

If you decide to hire an SEO company to help improve your ranking, choosing the right team can make all the difference. So, what should you look out for:

What Google looks for

SEO isn’t just about targeting the right keywords, it’s a combination of different factors. In fact, Google uses 100s of different ranking criteria, so ticking off as many as possible will help you to achieve the best results. Some of these factors include meta tag updates, high quality, keyword rich content, a good user experience, a website that runs well from a technical point of view and high quality backlinks. Finding an SEO agency that can provide all of these services is essential so you don’t need to hire lots of different service providers.

No company can guarantee a number 1 position on Google

There are companies that will promise to get you to that all important number 1 spot, but, in reality, no one can guarantee that. An SEO company will show you their best work, which will most likely include lots of number 1 positions, but bear in mind, this is only a small fraction of their customer base.

There are some companies that will offer ‘first page or your money back’ guarantees which are great if they actually honour this agreement. If you enter into such an agreement, check the small print to make sure you fully understand what they are offering. What is the timeframe for achieving these first page positions? Are these positions for your main target keywords that have decent monthly search volumes or are they guaranteeing to rank a longtail keyword that no one is searching for? Do they return your money and end the contract if you aren’t fully satisfied?

Be careful of companies that over promise or claim they are endorsed by Google (not to be confused with a Google partner, a Google partner has achieved certain criteria with Google such as passing exams and running a number of paid Ads campaigns). Google does not recommend SEO companies, and has warned against scam companies that may be trying to rip you off.

Not all SEO is good for your website

Applying whitehat (good) SEO techniques to your website can have great results, boosting your visibility in search results and driving relevant traffic, however, blackhat (bad) techniques can have the opposite effect, resulting in lost positions and in some cases, penalisation and removal from search results. Things that can get you a penalty include spam content, low quality or suspicious backlinks and other techniques that manipulate search engines to achieve a goal.

Recovering from a Google penalty can be a massive, time-consuming job, so choosing a reputable company from the start can save you a lot of stress.



How to Create an Effective Marketing Video

Marketing video

Did you know that videos are one of the most popular methods of marketing a business online? Studies show that many users would rather watch a video than read about your business, and that a good video can communicate your message more effectively.

Although video marketing is highly effective, it is essential to create a video that instantly catches the attention of your customers (for the right reasons!). Deciding on a concept that clearly communicates your message can help to really make you stand out. Incorporating your video into your social media campaign can also help to build engagement and really get you noticed.

If you’re ready to get started, follow our useful tips:

Create an impact at the beginning

The first few seconds of your video are important as this is the part where you either gain or lose interest. If your video starts slowly, is unappealing or badly put together, people will turn your video off and leave. You want to make sure the introduction is appealing and interesting so that users will stay and watch the rest of your video.

Keep it short

Most marketing videos only last a few seconds. Generally, the maximum length shouldn’t be longer than 60 seconds. However, this will depends on the message you’re trying to put across on your video. Bear in mind that having a short video is more favourable and users will more likely stay and watch the entire video. Videos longer than three minutes will more likely get crossed off by viewers.



Should you hire an SEO agency or use DIY Tools?

DIY SEO

If you are running your own website, you need to have at least a basic understanding of how search engine optimisation (SEO) works. Relying on paid advertisements to generate traffic is not sustainable for most businesses, and you need to support that income with people finding your website naturally when they use search engines like Google.

In fact, many businesses are almost completely dependent on organic search traffic, so clearly there is a way to really succeed here. But if you don’t have much experience, should you try to learn SEO the hard way and catch up with your competitors, or hire an external company to do the work for you?

We will also look at ways you can find a balance between the two styles which works for you, although that will depend on the pros and cons that means the most to you, considering your business situation. Sites like SEO Rankings offer SEO services which are more hands-off for people who just want access to useful tools, but can also offer additional support and guidance as necessary. We will consider the different ways you could follow this model after looking at the advantages of the two extremes.

The DIY Approach

Here are a few of the main advantages of learning how to do SEO yourself and implementing it on your own website.

  • In the short term, you can certainly save money by not having to pay a third party. This budget can always be put into other areas to help your business grow or develop your website in new ways.
  • The DIY approach is obviously a major learning curve, and after some time you will probably pick up a huge amount of knowledge and extra skills you wouldn’t have had otherwise. This way you can learn to do something once instead of paying someone else to do it multiple times.
  • You can be sure that everything is getting done when you do it yourself, and avoid being ripped off. Unfortunately, some SEO companies only exist to make profit from inexperienced website owners and they overcharge but under-deliver on service.
  • Many people simply like to feel in control, which is understandable when you manage a business that you have developed from your own personal ideas. Being protective is only natural and the idea of a third party getting involved can make people anxious.
  • Just because you choose not to hire an outside company, you don’t have to take on all the SEO work yourself. Instead you might be able to hire a professional to work within your company as an employee, which might give you the right balance between controlling the work that gets done and freeing up your own time.


Combining Online & Offline Marketing Effectively

online v offline marketing

Since online marketing has undeniably become so important to the vast majority of customers and businesses, many people tend to argue that traditional marketing channels are irrelevant and not worthy of investment. We believe this is far from accurate and probably never will be, as long as humans continue to interact offline in some shape or form.

We would also argue that it should never come down to a choice between the two methods, different though they may be. Right now, almost all businesses are actually best served by a combination of marketing efforts based both online and offline. However, a careful strategy and good planning will be required to ensure that the right channels are being utilised to get the right benefits. So what are the benefits to each option here, and how can we use either one of them, or a combination of the two, to get great results for a business?

Why include digital in your strategy?

There are many reasons why this trend is continuing to grow, as online marketing has proven itself to be a worthwhile endeavour for a huge number of successful brands over the past two decades since its inception.

Social media is an area that tends to be a major focus in the world of digital marketing. It is highly complex and particularly intimidating for people who have little experience using social networks, but with the right approach for your business it can be an incredible way to connect with your customers on a more personal level. Social media marketing can be outsourced to a professional digital agency, although it always requires coordination across your entire business to work effectively. The intention should be to carefully shape your own online presence and define a role for your brand through an ongoing series of public interactions with your audience.

For businesses more interested in the numbers and looking for something easier to compare with traditional marketing, there are also many options for paid online advertising. Using services like Google AdWords allows you to pay for placements on search engine results, as well as reaching your audience across the internet with targeted display advertising (including banners, videos and so on). The analytical tools available with methods like this can be extremely valuable to businesses looking to stay within a strict budget and get measurable results.

Of course, one of the first major steps is to build a website for your brand, which serves as the main hub for most online marketing activities and ties all the different facets of your online presence together. It’s expected that every single business will have a website, and failing to do this usually looks unprofessional or even suspicious today. Even if you have no intention of selling online, your own website is the ideal place to communicate key messages about your brand (not just directly, but visually and in other subtle ways).




4 Advantages Of Offline Marketing

magazine advertising

In modern business, many people will tell you that traditional forms of marketing are no longer relevant. We don’t believe that is entirely accurate, some forms of offline marketing can still be highly effective for certain businesses.

Here we discuss 4 benefits of offline marketing.

  1. Online advertising is constant. If you visit a website, a cookie is downloaded to your computer, so the chances are that everywhere you go from that point forward, you’ll see related ads. Visit Google and you’ll see paid ads at the top of the search results and a page dedicated to paid shopping ads. You’re not even safe on social media with ads on Facebook and at the beginning of YouTube videos. And the worst part? 95% of the ads aren’t even relevant to you. So how is offline marketing different? Well, for a start, the amount of offline marketing has decreased drastically, so you have a higher chance of being seen. Also, depending on your business type, a flyer through a letterbox can drum up new local customers that might not have been targeted effectively with your online ads. Do you have a local food establishment? Pop your menu through doors. After a hard day at work, your flyer for a pizza with free local delivery or a special bundle option might be highly appreciated! Run a wedding photography business? Why not pop into some wedding dress shops and asked if you could leave some flyers for their customers. Opening a new local shop? Get those flyers out explaining what you’re offering and where you are. Opening offers or discount codes are always great for pulling in customers.
  2. SEO doesn’t happen overnight, so it can take a while to build brand awareness online. If people don’t know about your business or products, they can’t buy from you. Get your marketing materials printed as soon as possible and distribute them in your local area. As your online marketing picks up momentum, you can extend your target audience. You can get some great deals online for leaflet printing, even in small batches, so you don’t need to spend massive amounts of money when you’re first starting out.


Offline Marketing Techniques that are Still Effective

radio

Over time, marketing techniques that were once popular are put aside for new, more exciting options in the hopes that staying ‘current’ will help to lure those all important customers.

But, is offline marketing an area that should be avoided? Is there any value to it or should you focus all of your marketing time and budget on online campaigns? We think there is still a place for offline marketing for certain types of business, so we’ve put together our three favourite techniques that still work.

Direct Mail

Some days, I receive hundreds of marketing emails from companies, all vying for my attention, telling me their offer is the best and that if I buy now, I’ll get a great deal. What happens to these emails? well, at least 95% are deleted without even being opened. Having been on the sending end of an email marketing campaign as well as the receiving end, I’m painfully aware that open rates for most email marketing campaigns are low if you’re a small business.

Postal advertising is something that is becoming less and less frequent, so by sending your marketing materials through the post, you’re reducing the amount of competition to be seen.

For direct mail, you have a couple of options. Firstly, you can purchase mailing lists online, targeting consumers that have indicated they are interested in certain products or services, or that fit within a certain profile that is likely to buy your products. Then you can print out and mail your promotional material to those people, with the likelihood that a small percentage may make an enquiry.

The second option is to go out and deliver your marketing materials (or arrange for someone else to do it for you). If you have a local shop or provide a home service, this is a great way to drum up new business. Don’t forget, adding a promotional code to your marketing materials will also increase your chances of converting.



Public speaking

Budget Friendly Offline Marketing Strategies to Promote Your Business

Public speaking

Offline marketing doesn’t have to be costly. In fact, offline marketing can actually be a more cost effective option depending on your product and target market. If you need to stay within a tight marketing budget, traditional forms of marketing such as going out to meet potential customers and attending networking sessions can often generate business for free. The only thing you need to invest is your time.

Here we have listed some great, low cost options for offline marketing:

Canvassing

Many people are scared that creating printed marketing material will be costly and require an inhouse team of designers or a knowledge of design. This is no longer the case as there are lots of companies online offering lost cost printing. Sites such as Vista Print and Hello Print offer easy to create leaflet options that are even available in small runs.

Once your leaflets have been printed, it’s time to get them distributed and start attracting customers. Depending on your audience, you may want to post them through letterboxes in the local area, hit places with high footfall so you can more carefully target your audience (e.g. ladies, the younger market, etc) or compile a list of businesses you would like to work with and deliver the leaflets in person.

Joint Venture

Partnering with an established company that targets a similar audience can be a great way to get new business. Maybe you have a cake making company and can partner with a local cafe or restaurant, or have a website selling a range of products and can partner with a brand to become their main distributor in your area.