Offline marketing doesn’t have to be costly. In fact, offline marketing can actually be a more cost effective option depending on your product and target market. If you need to stay within a tight marketing budget, traditional forms of marketing such as going out to meet potential customers and attending networking sessions can often generate business for free. The only thing you need to invest is your time.
Here we have listed some great, low cost options for offline marketing:
Many people are scared that creating printed marketing material will be costly and require an inhouse team of designers or a knowledge of design. This is no longer the case as there are lots of companies online offering lost cost printing. Sites such as Vista Print and Hello Print offer easy to create leaflet options that are even available in small runs.
Once your leaflets have been printed, it’s time to get them distributed and start attracting customers. Depending on your audience, you may want to post them through letterboxes in the local area, hit places with high footfall so you can more carefully target your audience (e.g. ladies, the younger market, etc) or compile a list of businesses you would like to work with and deliver the leaflets in person.
Partnering with an established company that targets a similar audience can be a great way to get new business. Maybe you have a cake making company and can partner with a local cafe or restaurant, or have a website selling a range of products and can partner with a brand to become their main distributor in your area.
If you have lots of experience or qualifications relating to your business, you may want to volunteer to speak about it at different events. Your audience might well be looking for an expert offering your services, so being available for questions and mingling after the event is an excellent way to build business connections.
Business cards are an established way of sharing your details in the real world. Whether you’re at a networking event, out canvassing, attaching them to business quotes or even just handing them to someone you got talking to, they are easy to slip into a pocket or purse for later. Make sure to include all the ways you want to be found; business address, telephone number, email address, website and social media pages are all important. If you offer professional services, you might even want to add your Linkedin profile – just make sure it’s been carefully crafted to display your best points first!
Take advantage of these cost effective offline marketing methods, and you’ll be getting enquiries in no time. And remember, the lower your marketing expenses, the higher your profits will be.