Telemarketing is a great way to find new clients for your business. You can essentially handpick the people or companies that you want to work with, ones that share similar values and goals.
Unfortunately though, telemarketing is often frowned upon, with telemarketers being seen as aggressive and pushy, often lying to deceive you into taking the call.
So how do you telemarket with integrity? Here we share our tips:
When telemarketing, it’s natural that our first instinct is to put on our posh voice, use fancy words or even revert to using a prewritten script. Don’t do those things! Be natural. People buy from people. Strike up a conversation and use normal language.
The chances are, when you call, you will be greeted by a gatekeeper – a receptionist or member of the team that has been instructed by management that they don’t want to take marketing calls. Respect that. Be honest and explain the reason for the call.
‘I’m Not Allowed To Give Out Their Details..’
It’s likely that a good majority of your calls will receive this response. That’s fine, ask them if there is a way you can send over more information so they can consider it and contact you at a time that’s convenient for them. If they don’t have an email address they can share, ask them if it’s ok to use an alternative option such as the contact form on the website or by post.