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Website Promotion: 10 Search Engine Optimization Blunders to Avoid

 by: Michael Murray

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.

Here are 10 to keep in mind:

1. Don’t use frames.

Why would you want to use frames if SEO is important? Don’t risk confusing the search engine spiders, which happens often with frameset sites. Sure, you can write scripts or adjust the content to work within frames, but you probably have better things to do with that time and energy.

2. Don’t use Flash.

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Everyone agrees–Flash looks awesome. But it also slows down the user experience and Flash makes it tough to get ranked. The Flash future looks bright for the ability of search engines to read some keywords, but what good will this serve if site pages lack visible, readable text?

3. Don’t skimp on title tags.

Why would you simply call a page About Us in the title tag when this meta data occupies prime SEO real estate? Always include effective search phrases that reflect the content within title tags.

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4. Don’t overstuff title tags.

Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters on pages with limited content.

5. Don’t bury text.

Design often gets in the way of Text. Make sure your visible text is located high on the page.

6. Don’t use graphics as page headers.

Graphic headers are a waste of space, and thus of time, when it comes to SEO. Use text as page headers and support them by utilizing strategic keywords - in the header, after the header or below the header.

7. Don’t use the wrong words.

Website owners love one-word search terms because they seem to get lots of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you have to offer. Go for search terms using two, three or four words that will help visitors qualify their interests.

8. Don’t ignore link building.

Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.

9. Don’t overwhelm your pages with keywords.

You might not write the same keyword in succession 10 times, but you can make the mistake of too much repetition. Mention your strategic search term several times throughout the page, but promise yourself not to force its use too much.

10. Don’t use long URLs.

If you use a database to maintain the website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. Work with your developer so as to limit them or to remove them altogether as much as is possible.

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Copyright 2005 Mal Keenan

Okay! Your research is solid and you ve created strategies for presenting the contents in your blog. You ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you ll need to know and understand what kind of software a blogging uses, to be effective in promoting the blog.

Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site’s navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

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Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try the Word Tracker website.

When writing, keep these 100 keywords close at hand, so that you ll write the primary keyword into your blog urls. Use your primary key words in your title, the secondary keywords in the body of your posts, and in the anchor text of links in the body of your post.

Now that you ve done the preliminaries such as picking your 100 keywords, and know how to slip them into your blog posts, these are the next steps you ll need to take:

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1.Build links to your blog, do this by the following ways. Link your blog from each page on your website, post comments on other blogs that are similarly themed. Ask if you can link to them.

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2.Submit your blog and RSS feed to big directories. This will expand your community of readers and keep old ones coming back for more.

3.Make sure that your side navigation bar is present on all your blog posts, so that search engines can easily spider your blog.

4.Frequently post blogs. Search engine spiders strive on fresh content.

5.Stay with the domain you ve picked. If you move, you ll lose important data; traffic and worse, your position in the search engine rankings.

Use these basics to get started. You ll get to the top in a short time. Make posting new content on your blog a habit and you ll stay there.

I have been able to get to the top positions for important keyword phrases simply by naming my blog post according to the keyword I am targeting… so I know that blogging DOES work.

Get blogging today!

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

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