Marketing With Integrity

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The 9 WORST Internet Marketing Mistakes
And How to Avoid Them Like the Plague!
Copyright 2003 by Talbert Williams www.leadsandtraffic.com

Have you ever wondered how can you possibly figure out how to market your Internet business when you re bombarded with so much conflicting information? Lots of how to advice applies to many online businesses.

Completely admissible! Now that you have read till this point, we assure that additionally you will have something amazing. Your thirst for facts could get quenched further.

But avoiding common marketing mistakes will work for EVERY business. If you make even ONE of these mistakes, you re leaving money on the table:

Mistake #1: Believing, You can make a fortune online while you sleep.
This mistake has a sidekick or two: Make millions in just 2 hours a day! or Give us a month; never work another full day again! and Make a living working less than 2 hours a day! These are tempting; they re all dangerous.

But these promises aren t the most amazing part - what s outrageous is the number of people who buy into them with their time, their money and their hearts.

Avoid Mistake #1: Ignore pie-in-the-sky promises you ll have to spend serious time on a serious Internet business.

Mistake #2: Believing, You can support yourself online with just a small investment.

This headline captures attention, but that s all it does.

Your Internet business is just that a business. Develop a budget you can afford; don t take a risk you cannot.

Almost everyone loses some money along the way to making their business successful. Plan for that.

Avoid Mistake #2: Spend a realistic amount of money to grow your business.

Mistake #3 Get in on the opportunity you re excited about FAST before it s too late.

For an Internet marketer, this is probably the worst piece of advice. These pyramid-like business opportunities sound too delicious to be true, and they are.

It s never too late to begin with a solid business opportunity, and they are likely to generate profits whenever you set up shop.

Avoid Mistake #3: Do your homework before you do anything else!

Goodness gracious. Now that you have read till this point, we promise that additionally you will have something extraordinary. Your hankering for info will get quenched in subsequent paragraphs.

Mistake #4: Having no marketing plan.
With a little help, anyone can write one. Get started by making lists: a daily task list, a weekly to-do list, monthly benchmarks, and so on.

Figure out what you need to do every day to get the number of emails out, flyers distributed, ads placed, press releases written, and articles published to achieve your goals.

Avoid Mistake #4: Outline your battle plan and follow it to the letter.

Mistake #5: Not getting enough visitors to click on your site.

I m sure you ve read story after story about people who make mega-bucks on just a few hundred hits a day. Yes; it s possible you could break the records, too. But it s quite unlikely you ever will.

If you build your website, they will NOT come. You ve got to push them there.

Avoid Mistake #5: Use as many methods as you can to drive traffic to your site.

Mistake #6: Sending out sales and recruiting emails all day long.

Some say marketing is a Numbers Game.

Is it? Not exactly.

You can calculate the number of prospects you must have to get the number of hits you need to get the number of click-throughs necessary to end up with enough visitors who read your sales message.

From there, you can determine how many visitors you need to convert one into a paying customer.

Everyone needs to know their conversion rate, but it s not about pushing tons of warm bodies to your site. It s about getting the RIGHT eyes to examine your offer.

Avoid Mistake #6: Get as many targeted leads as you can afford.

Mistake #7: Using weak headlines.
Weak headlines are deleted or ignored. If they re going to bother to read your copy, you d better knock em down flat to get their attention first.

Don t spend more time writing sales copy than on writing an attention-grabbing headline. If your headline makes someone open your message or web page, you re well on your way to making a sale.

Avoid Mistake #7: Learn how to write irresistible headlines.

Mistake #8: Not building a personal prospect list.

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The mere fact that someone came to your website, and maybe even skimmed it, is a victory for you! Why let them click away? Make your traffic generating investment worth it s weight in gold.

If you wouldn t dream of asking someone for their email address because you just hate doing that, you re trading principles for profits. You probably have a WEALTH of information about your niche that your visitor would gladly release their email address to receive.

Avoid Mistake #8: Provide an opt-in mechanism on your site so you can follow-up with every prospect.

Mistake #9: Once a prospect becomes a customer, they re yours.

Wrong! People are fickle, they constantly search for greater value, and they won t be loyal to you especially online. On the Internet, it s fast and easy to click onto the next guy s offer and then the next guy s.

After all the time, energy and resources you ve invested in getting them to purchase from you, don t ignore them after making the sale.

Avoid Mistake #9: Don t drop your paying customers from your marketing plan.

Talbert Williams has been involved in Internet marketing for almost 5 years.

During that time, he was the #2 salesman for Living Young Today. Generating over $641,183 in sales. (Yes, he was #2, and he DOES try harder!) Talbert is currently running a very successful online marketing service, Leads and Traffic.

He s researched, tested and acquired countless marketing resources. With the expert team he s assembled, Talbert can provide you with:

Guaranteed targeted leads
State-of-the-art traffic generation
software
Headline-building templates and
techniques
Proven methods to streamline your
business; making every minute and
dollar you spend work it s hardest
for you
All the free training you ll need to
use all of this, and more!

In addition, Talbert and his team will teach you strategies and techniques to organize and run your Internet business, from now on and into the future - turning it into a money-making machine. Plus, Talbert is personally available to assist all of his clients.

Mistake-Proof YOUR business. Don t take our word for it - Check out www.leadsandtraffic.com, take a test drive, and prove to yourself that it s the best business-building investment you ll ever make.

Copyright 2003 by Talbert Williams - Leads and Traffic. All information, links,graphics, titles, words and phrases are protected by copyright. Dissemination of this report is strictly prohibited without verbal
or written authorization.

About the Author

Talbert Williams has been involved in Internet marketing for almost 5 years.

During that time, he was the #2 salesman for Living Young Today. Generating over $641,183 in sales. (Yes, he was #2, and he DOES try harder!) Talbert is currently running a very successful online marketing service, Leads and Traffic.

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How To Use Banner Ads Effectively

 by: Rick Rouse

It’s no big secret that banner ads have become less effective than text links over the years. This phenomenon is called “banner blindness”. Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it’s displayed on. Match up the design and color scheme with those of the site.

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This means you’ll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

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Another technique that works extremely well is making your banners look just like regular text links. Here’s how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468×60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

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3 - Press the “Print Screen” button (Prt Scr).

4 - Load the Windows Paint application and click “Edit”, and then “Paste”. You’ll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click “File”, and then “Save As”. Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468×60 pixels. You now have a standard 468×60 banner that looks just like a normal text link!

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