Marketing With Integrity

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The Aesop Meta Tag is a new standard that is dramatically
changing the way we search the Internet. This new Meta
Tag not only returns highly targeted search results, but it
also provides website owners with highly targeted traffic.

The concept is simple. The Aesop Meta Tag provides website
owners with a standardized method of classifying their web
pages into one of six categories. The Search Engine matches
the search terms with appropriate web pages according to
the classification. This enables the Search Engine to return
fast and relevant results for users — while at the same time,
driving highly targeted traffic to the websites.

When classifying a website, webmasters can categorize each
page within their website rather than just one general
classification. This allows for precise targeting not only for
specific search terms, but also for each page of a website.

The new classification categories are as follows:

Sales

The “Sales” classification signifies that the purpose of a web
page is to sell a product or service. This includes any web
page that plays a role in the sales process or leads to a sales
page. This classification will provide those selling a product or
service with highly targeted traffic, as the search results will
display a sales icon. This icon will immediately let the user
know that this particular page is selling a product or service.
If they’re in the market to buy, they’ll click through.

Interactive

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The “Interactive” classification includes web pages that
enable visitors to dynamically interact. This includes web
pages that provide any of the following:

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Email services
Postcard services
Online games
Chat rooms
Bulletin boards
Forums
Etc.

This classification will display the “Interactive” icon within
the search results.

Multimedia

The “Multimedia” classification will consist of sites that offer
audio, video, animation, graphics or any other form of media
that isn’t text.

This classification will display the “Multimedia” icon within the
search results.

Links to Information

The “Links to Information” classification will include web
pages that provide a list of resources or links to other sites.

This classification will display the “Links to Information” icon
within the search results.

Personal

The “Personal” classification will include web pages that are
personal home pages for an individual person or family.

This classification will display the “Personal” icon within the
search results.

Information

The “Information” classification will include web pages that
don’t fit into any of the other categories.

This classification will display the “Information” icon within
the search results.

Although the only Search Engine currently utilizing the new
Meta tag is aesop.com, I have it on good authority that the
other Search Engines are preparing to recognize them as well.

For further information about the new Aesop Meta Tag, Visit
the official Aesop.com site. You can submit your site and
generate your Meta Tags completely free.
http://www.aesop.com/metatag.htm

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The days of a “search” returning thousands of irrelevant
results is coming to an end — thanks to the new Aesop
Meta Tag. This new Meta Tag will dramatically change the
way we search the Internet. If you haven’t already done so,
it is very important that you prepare your pages now.

About the Author

Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, “Killer Internet Marketing
Strategies.” http://www.web-source.net/cgi-bin/t.cgi?l=bl1

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