Marketing With Integrity

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Choosing a web hosting company is a very personal decision based on your own unique needs. Web hosting is what places your website into the World Wide Web, where anyone can access to it 24 hours a day. In other words, without placing your site onto a web hosting service, you won t get the visibility you want. Most small business owners will most likely go through a web hosting company rather than invest in acquiring their own servers, which is very expensive and difficult. On top of the expense that is involved with having your own server, you need to have a strong educational background to be able to deal with the technical aspects of implementing your own server, or having your own technical computer staff on hand to deal with the process. (And those programmers don t come cheap either!) If you re a new online business or looking for ways to expand your market reach, web hosting is definitely the way to go.

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Which web hosting service do you select? There are two key things to keep in mind when you begin your search for an appropriate web hosting service: (1) Find a web hosting company that meets your needs for today, (2) Make sure that this web hosting company you choose can grow with you as your business expands. Another important factor you want to know up front about hosting services, is that once you choose one, and decide it doesn t pan out for you, to switch to another service will be a very painful and a lengthy process. It s just not worth the mistake to make!

Check out these tips in how you can select a web hosting service that has the most qualities such as flexibility, service, and growth capabilities along with a strong background in technical abilities that you re seeking, at a price you can afford.

Shop and Research
Do your surfing on the net. Shop around and compare the services between the different web hosting services. Ask other businesses what hosting companies they re using. Make sure you check out businesses that have made statements in testimonials about the particular web hosting company they re using. Follow up by contacting them and have a series of questions to ask, and see how they respond to your questions in regards to those services. Still don t know where to start? Check out the web hosting directories on the net, which will save you hoards of time, because the real good ones will be the ones on the first, few pages, www.webhostingrebates.com could be a good place to start.

Cost and Fees of Web Hosting
This is a pretty good area to begin as well. You need to know what you ve set aside to pay for this service, since it s a vital part of your business, therefore, it needs to be part of your marketing plan. Make sure when you re doing your homework on web hosting services, get a clear cut picture of what the fees and upfront cost of everything you can possibly think of. For example, is there a set up fee? Are there extra fees for having a secure transaction feature? Will it be extra to have multiple URL s? Auto-responders, additional email addresses, how much more will it cost to upgrade to a better plan? Once you decide, just have it in writing and be specific as possible as what your expectations are from any particular web hosting service. You should know exactly what you re shelling out for.

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Contract Length
Many web hosting companies will offer a cheaper rate for longer contract timeframes. If you decide to go with a two-year contract, since they know they re getting a commitment from you, may offer you a deal. The only risk with that, if you find that you re not pleased with their service it may be tough to get out of a contract you are obligated to follow through the duration of the contract. Just be clear about the length of your commitment and how often you are required to pay on your contract. Some do it monthly, quarterly or bi-monthly. I would recommend that when starting out, hoping you never change web hosting services, that you settle on a one-year contract. Just understand what you re getting into before you sign any dotted line.

Disk Space
Depending on the type of site and business you re in will determine how much disk space will be required for your website to function properly. You can pretty much estimate your disk space needs on the amount of space your site takes on your own computer. The reason why this is important to know, is for example, if you re an online store that offers free movie downloads, you will need lots of space for all those large video files.

Assess Service and Support
A good web hosting company will have excellent customer service and a support center where you can call to trouble shoot your concerns about your site. Without good customer support, you can smell trouble for yourself and your business down the road. You don t want to ultimately hamper your business growth because you overlooked on customer care and technical support from your web hosting company. A good way to test web-hosting services, before you make that splurge, is to send them a test email, and see how quickly and professionally they respond to your email. Make sure you send out emails on weekends and evenings to see if they respond to those off-peak inquiries. Think about it, you re not going to run into problems only from Monday through Friday, from 9 to 5, right? See how accessible and how they address issues that may arise during the off-hours is a good way to see how serious they are about customer care and support. There should be a technical support phone number ontheir site, and some hosting companies do not list their phone numbers so who do you call when you re site is down? Not those ones! I think you get the gist of that one.

Traffic and Files
Traffic (also called data transfer or throughput) is the combined size of all the files transferred from your web-hosting computer to your customer s browsers. Depending on the traffic that comes to your site, and how much detailing is involved in your html pages, determines how much the cost of traffic fees you will be expected to pay. For example, adult sites usually generate much traffic, and because of this, many web site hosting companies have special and inflated pricing plans for these sites to handle the number of visitors hitting on the sites.

Email Accounts and Auto Responders
You should know how many email accounts you can have on the same domain name, where you would have one email account that allows customers or visitors to email you, another email account for another department such as billing or accounting, one for each of the number of staff you have on hand. Make sure that they give you enough accounts, and what the additional fees are to add on new ones if you re staff base grows or you end up creating new departments within your company. This type of email address will reflect your company, www.companyname.com. It is important that you use your own domain name for all your mail. Do not use another source such as hotmail.com or AOL.com for your business emails. (It looks like you re a very inexperienced website business owner, doing things half-assed!) Pardon my French. Auto responders are emails that are sent back automatically to the user that has a standard response to anyone who queries them. It can be a simple message such as, We ve received your email and we are currently looking into your request. You will be notified shortly with assistance. Sometimes auto responders are used for specific things, such as if you requested a pricing list, documentation, product specifications and photos, you would have a separate email account for each subject, and if a visitor inquired about one of these categories, and the auto responder would immediately send them a spec sheet within 5 minutes or less. The possibilities are endless with auto-responders, and it s a nice quick feature that meets the customer s needs right away. Find out how many auto responders are included in your package, and what the additional fees are for more.

CGI Scripts
CGI=Common Gateway Interface are small programming scripts that add functionality and interactivity to your web pages. Most hosting companies have libraries of standard CGI scripts you can use for free. Many web hosting companies will not allow you to input your own scripts, so if this is a specific area where you have some scripts that you would like implemented, then you obviously will need to locate a web hosting company that will allow you the flexibility to do so.

Monthly and Daily Usage Statistics
This is the standard service of good web hosting companies. Run clear of any web- hosting companies that aren t providing this basic service. Although each web hosting company has their own format and styles in how it s presented, you will have to do some research to find which ones will be the most useful and beneficial to your business plan.

Upgrades
Make sure that the web hosting company can upgrade your plan as your business grows. If you get big, some web hosting companies may not be able to handle your account on their servers. This is important to find out how reliable their servers are and what their capabilities are in regards to how many accounts and/or websites are they handling at any given time.

References and Check those References
Get at least 3-5 references of online businesses that are using the web hosting company you re considering and find out exactly how they feel about that particular web hosting company. This will be your saving grace. Don t skip this process.

You now have a serious decision to make about which web hosting service to go with. With these handy tips and questions in your hands, you should be able to find one that fits nicely within your budget and meets your business needs. It s important that you find a happy home for your website, and establishing yourself as a real online business entrepreneur is a good place to start. As a matter of fact, it s the only place to start.

Story Description
Ensuring that you choose a reliable web-hosting provider should be your number one priority. Selecting the right web host provider will be one of the most important decisions you will ever make. The wrong host can have a very devastating impact on your business and let s make sure that you understand everything you need to know hot to go about picking the right web host provider so you may never find out the hard way.

What is your belief about the utility of this report?

As an expert who is searching for Internet marketing, only you can rather decide if this benefits. Be ready to finish and sense the facts of this article.

How do I relate to the story?
Contacts and talking with people along the way have given me the opportunity to become acquainted with their horror web hosting provider experiences with some unfortunate consequences. There is so much detail and continuing education revolving around selecting the appropriate web host provider that emphasizes how important it is to gather the right facts and questions to begin your research.

About the Author

Joelene Orlando is a Web enthusiast and a staff writer/consultant for http://www.emarketinganswers.com with a broad knowledge of topics covering Internet marketing and communication strategies for both consumer and small business owners. eMarketingAnswers.com is dedicated to providing free emarketing resources and online promotion tools.

If you are a persistent reader on Internet marketing, then I’m sure this article has added to your expertise. We always analyze and compose articles on internet marketing and add them to our website.

Make sure you return here to get more cognizance on Internet marketing and internet marketing from time to time.

Internet marketing

Glance over at this choosing an autoresponder article. Make the exemplary usage of this report to analyze the technicalities of internet marketing.

You’ve heard it before. You need to get traffic to your site.
Promote, promote, promote. Thats what you get from all the
promoters and marketers on line. Is this really true?

You want to market online. So you have built your site and
submitted it to the search engines. You have placed
classifieds and FFA’s. You are continually promoting, and
this is good. You DO want to bring traffic to your site. But
it needs to be targeted traffic. What does that mean? It
simply means that all the traffic you bring to your site
should be potential customers. But everyone is a potential
customer, you say. Wrong. You want to pull new traffic from
those people who are already interested in what you are
selling. However, all this new traffic to your site isn’t
worth anything unless they:

Very well. Be certain that your search would go ahead of this point. Your hankering for info could get quenched in the consequent lines.

1. Stay at your site, instead of clicking away.
2. Return to your site often.
3. Buy your products or services.

Now you ask, “How do I keep ‘em at my site?” and “How do I
keep them coming back?” and “How do I get them to buy my
products?” Well, actually its easy. There are a few things
to consider. People out there in cyberspace are looking for
information. They are looking for whatever they can get for
free. They are in a hurry. They have no patience whatsoever.
So how do you design your site to meet the needs of these
surfers?

First off, you’ve heard the old saying, “content is king”.
This point can’t be stressed enough. I have been to sites
that claim to have content. They have tons of banners and
maybe a link to an article or two, or some links to the sites
of their friends. That is NOT content. Articles are great,
but have them (more than one or two) on your site. Links to
other sites can be good, but you need to be sure that they
are relevant to the theme of your site. If not, you are going
to lose that surfer before he/she has a chance to see what
you are offering.

Offer things on your site that are free. These should be
things that have actual value to your visitors, ie: a free
internet marketing course, free E-books, free internet access,
or free email accounts. You get the idea. The more the better.
However, be sure that these are quality freebies. Nobody likes
cheap and sleazy stuff. It may take a little effort on your
part, and some negotiation with other webmasters, but will be
worth all your efforts. You will be building a rapport with
these surfers. They will remember where they got that terrific
freebie and come back looking for more.

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If your site is well laid out, and easy to navigate, in other
words, user friendly, and you have more things on your site
than what they have time for, chances are they will bookmark
your site and will return at a later time. The more often
they return, the greater the chances are that they will
purchase one of your products or services. But remember this:
the content on your site must be interesting enough for them
to want to return. If they don’t see anything that looks
interesting they will click away and you have lost them
forever. So the first and formost thing is to choose content
carefully. Be sure that it is relevant to the theme of your
site. If your site is geared around health related products,
then DON’T have resources geared towards web design. It just
won’t fly.

Keep graphics to a minimum. Remember that these surfers are
very impatient. They want a page to load fast. Graphics slow
it down considerably. If you use images on your site, be sure
to optimize them. You can reduce most graphic files to about
1/2 their size. This does not affect the size of the graphic,
just the file. Some graphics optimizers can be found at:
http://marketing-resources.com/utilities.html

If your main page is lengthy and takes a while to load, you
may need to break it up into 2 or more pages. Be sure each
page in your site has links to ALL the other pages. Make
navigation easy. This will encourage surfers to check out
all of your site, or at least the areas that they came there
for in the first place. Then, hopefully, they will bookmark
it as a useful resource. But you must have content that they
will want to come back for.

All right. You may feel requited to explore the next paragraphs. Your unusual interest would get a surprise in the sections that follow.

How do you find content for your site? Easy. Surf the web.
Spend some time searching out useful sites. The internet is
an educational experience. Get out there and explore. Use it
to your advantage. You will soon have a site that people want
to go to. Keep them coming back. Many of them will buy your
products or services. Keep updating your site so it never,
ever becomes stale. Keep those surfers happy. See you at
the bank!

About the Author

windsong is the webmaster/publisher Marketing Resources
where you will find marketing and promotional resources.
http://marketing-resources.com/
Subscribe to windsong’s free e-zine:
All About Web Profits!(tm) Send a blank email to:
mailto:AllAboutWebProfits-subscribe@onelist.com

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choosing your autoresponder