Marketing With Integrity

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Nowadays there are just too many people trying to give you something of a less (or no) value at a very high price. Why do you buy it? Why do they do it? Will they succeed?

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And the question is not about information products. You see, there is a difference between price and value. You don’t buy a price, you buy a value. And if a value of a e-book or a book is ten times higher than it’s price - you’ve made a good deal, even if you paid $5000 for a book.

The question here is like this: many people are trying to give you information which they haven’t even tried. They’ve probably heard it from someone, and started to spread a word. But that first person also haven’t tested this idea, but heard it from someone. And that one was just too lazy to test it and see that it doesn’t work at all.

Well, I’ve been in this situation many times. One person came to me and told that automatic link exchanges is a fantastic opportunity. I was too stupid and haven’t asked him if he tested this technique himself.

I have tried this and got the results. For sometime my site was climbing up in search engines, I’ve got about 1000 links in just 2 weeks. WooHoo! Yep? Too Early!

Some time passed and one of my sites started falling in search engines and I still can’t understand why. Maybe it was a penalization for linking to some page, maybe something else have happened, I don’t know. But the fact is later on my site left search engine listings. Well I have worked hard again and got it back, without automatic links anymore.

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I don’t say that this type of linking is worthless. Maybe for someone it works, but for others - don’t. What I am telling is - test, try and analyze everything you hear from someone about some new (or even old) technique to do something really fast. Or some lazy and free way to do something.

Believe me - if there is a lazy and free way to do something - a lot of people have already tried it before. And some of them already succeeded. And started to spread a word. Ten times more people heard about it and came. Tested, it worked and started to spread a word.

Okay, now let’s imagine a car with a bumper. Pretty easy? Okay, let’s put a bumper sticker in there with a site address. Ah-ha! Ten days later few people came to the site. You told it to your friend and he also put a sticker on his car. Okay, people are still coming. Few years later half a city has bumper stickers with web addresses. Someone comes to you and tell: “Hey! Wanna promote? Put a bumper sticker! It works!”

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You put a sticker. But.. Stickers are everywhere already and people don’t care about it anymore. Because there are a lot of people who used this free and lazy way for cheap sites with lots of banner links and no info.

So people just don’t care about stickers, cause it’s something everyone can do. And it’s have already been done by millions by the time you hear about that. Even if you invented it. Information nowadays spreading so fast that your invention could have been already invented a year ago.

What to do about all this? Try to create new things out of what you already know. Try to invent! Try not to use easy and lazy techniques everyone is telling you about.

About the Author

Max Clixel is an author of www.Clixels.com “Clixelling your way to Marketing”.
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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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