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Website Promotion: Alternatives to Article Banks

 by: Kevin S. Kantola

Writing and submitting articles to article banks is a well-known method for promoting one s website. Usually there is an author s box at the bottom of the article and a link back to the website. This link is valuable in two ways. First, it provides direct traffic from those reading the article to the website. Second, the link counts as a vote to the website when a search engine robot crawls the article. This will help your website rank higher in the search engine results pages.

Article banks (such as ArticleCity.com or GoArticles.com) help Webmasters who need content for their websites as well. Webmasters will come to these resources and pick up articles for placement on their sites, providing valuable content for their own visitors. The only requirement is that the Webmasters keep the author s box, including the active link, intact when copying the articles.

From a Webmaster s point of view, they need search no further than the article banks for relative content for their websites. But, for the writers promoting their own websites, there is no need to stop submitting articles at the article banks as other resources are available. First, online magazines may be researched and articles submitted to them directly. Second, articles may be submitted to different online groups such as Yahoo! Groups where all you need to do is sign up as a member and then you can email the article to all members in the group.

The third and perhaps newest method for submitting articles and promoting one s website can be found at some of the newer sites that are part article bank and part online magazine. Like an article bank, these new sites let writers submit articles for placement on the site and even let the writer create an online portfolio showcasing their work. Like a magazine, some of these sites will pay for content and encourage readers to come to their site to read all the great articles that they offer.

As an example of one of these newer websites, http://www.AssociatedContent.com encourages both readers and writers to come to its website. Revenue is generated by the ads that appear along side the articles. Unlike an article bank, the articles are not to be picked up by Webmasters for their own sites. The benefit to writers though is that this serves as another avenue to showcase their work. Writers get to create an online portfolio including an author s bio page, which will be indexed by the search engines along with their articles for added exposure. Writers at some of these newer classes of websites get to establish themselves as resident experts in their fields, very much like the guides in the About.com model.

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So, for those who are looking to write articles and gain exposure for their own websites, the first stop is at the article banks. But, don t stop there. There are other avenues that can be explored for maximum exposure for your website.

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Experts on the internet are created so fast that
most of us totally discount the title “expert.”
We watch people log-in online one day… asking
questions about how to create a link in a webpage.
A week later, this person has written a book
offering to share with you his last five years of
“experience” from operating a business online. I
have actually seen one individual do just this!
He’s no longer in business on the net since people
saw through his pretense

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Part of why there’s so much mistrust online is that
there are too many “pretend” experts. These are
the people who believe that you should “fake it
until you make it.” Don’t let this happen to you.
Don’t discount the intelligence of your market.
Instead, be honest with them and find something of
value in your knowledge, experiences, training or
RESEARCH.

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The problem for the beginner is that he sincerely
believes he cannot be a success unless he comes
across as an expert. He believes that to be
accepted, and to have people buy his products,
he has to “talk the talk.” This is true to an
extent. It would make absolutely no sense for
someone to buy a book from you on a topic that you
are admittedly totally unqualified to write about.
So, for the beginner it would appear to be an
unwinnable situation.

Believe it or not, the beginner has an advantage
that the old-timer does not have. He sees things
through the eyes of a beginner. The old-timer lost
the ability to see things through the eyes of a
beginner many years ago. Now he assume far too many
things. He takes for granted things that the beginner
really doesn’t understand. That’s where the beginner
has the advantage.

One of the most important decisions a person deciding
to build a business online has to decide is “what”
to build a business around. Far too many look at a
niche they think they want to operate in and then
they just copy those already in that niche. What they
should really be doing is looking for holes and
unmet needs in that niche and filling them. The
old-timer will look right past some of these unmet
needs, simply because of his perspective. This is
where I think the beginner should focus.

When you notice a need for a product, or a better
version of the product, you need to pay attention.
Look real hard to confirm there is enough need
for that product… enough demand, and then ask how
you can fill that need. You should reach one of
two conclusions. 1) That there is no real demand for
the product and that’s why no one is producing it.
2) There is sufficient unmet need to support a
product and it may makes sense for you to create it.

It sometimes makes sense to find an expert to help
you create this badly needed product.

If you have trouble finding an expert in a given
niche that’s even better. Since there is no other
expert on that topic, it’s easier for you to establish
yourself as the expert. How? You BECOME the expert.
You do the research and hard work necessary to
become the expert. If everyone else is too lazy to
put in the work and become the expert on that topic
- that’s perfect!

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Dig up all of the information you can find on the
topic. Do the research. The information may just
be hard to find, or it may be somewhat out of date.
Dredge up what you can and begin compiling it into a
product. If what you find needs updating, find a
way to update it… find a way.

If you simply cannot find the information… if
it just isn’t available, now you have a real
opportunity. You need to track down whoever can
help you discover or generate this information.
In the United States this could be a librarian,
or even a congressman. Congressmen have staff members
who are there to help constituents with problems.
Not being able to find information on a given
topic is a “problem.” Call and see if your
local congressman’s staff can point you in the
right direction.

No matter what topic you’re looking for
information on, there IS someone who can help
you. There is someone interested in and probably
doing research on that topic. Your job is to locate
them. They may work in a laboratory or at a
university. They may be in retirement but still
very interested in their old line of work. Your
job is to locate the information and then package
it for the market.

In the process of dredging up hard to find
information that you need, or noticed a need for,
something magically happens. You become the expert.
Since you are now the source of information on
that topic, where very little information was
previously readily available, you become known
as the expert. Since you did so much research,
reading and studying the topic… you are now
the expert. You are not the pretend expert, you
are the real expert. You know more about the
topic than almost anyone most people know.

I personally have seen many people use just
this route to become recognized experts on a
topic. The topics range from how to afford a
house, to how to score higher on test, to how
to protect yourself from degenerative diseases.
Look around you… read the papers… and I am
sure you will see many people who have done
similar things. They validate this path to
becoming an expert. It’s a proven path and it’s
also a well-known fact that people will pay
experts for what they know.

Now the road map is unfolded in front of you.
You only need to set out to become the expert.
In the process something else magical will happen.
People will recognize you as a “real” expert
because pretend experts are fairly easy to see
through. What are you waiting for? You have
have the road map and only need to get started.

About the Author

Willie Crawford is a recognized internet marketing
and product creation authority. His Internet
Marketing How To Workshop revealed EXACTLY how 8
recognized internet authorities really generate six
figure incomes. Grab these incredibly honest and
insightful recordings at:
http://internetmarketinghowtoworkshop.com

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