Marketing With Integrity

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Pay Per Performance Web Traffic

 by: Tom O’Brien

Why should you pay to get web site traffic, isn’t SEO enough?

It’s a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count.

So why should you as a business pay good money to drive targeted traffic to your site?

Perhaps there’s a clue in the last question.

What other options are there?

You have 3 basic choices to get traffic to your website:

1. You pay - using PPC, ezine ads, banners etc…
2. You borrow - constructing Joint Ventures and endorsed offers with partners

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3. You grow your own - with natural search engine optimisation

So which is the best?

Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here:

http://www.trackingandtesting.com/dystatic/TrafficGeneration.php

But why PPC?

You need PPC because you can:

• Control the flow of traffic to your website
• Target buying customers and those most likely to buy through correct keyword targeting
• Test different offers

The last benefit above is perhaps the most important. Remember a page on a website doesn’t have to stay recorded online forever…

Just because you’ve completed your site in terms of the pages you want to add (although in truth you’ll never be finished as you can continually add more related content), this does not preclude you from testing other pages…

The value of testing

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Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don’t have to know about it so don’t be worried).

With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it.

You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.

You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.

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Knowing what’s not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away.

The Affiliate Advantage

When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package).

Affiliates can make your business explode overnight if you have done your homework and have the site converting well.

If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.

In summary

If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this:

“Feedback fast, feedback cheap”

Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end.

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Should You Pay to Join a Business Opportunity?

 by: Vishal P. Rao

If you spend any time online, surfing the Internet, or even if you spend any time reading magazines that deal with business topics, you will more than likely run across countless business opportunity offerings.

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Business opportunities are in essence, “turn-key” operations, where a major company, or even a smaller company, is offering what are basically franchises or memberships in the company. Any person that joins, becomes entitled to use the company name, company marketing materials, and of course, company reputation. It is therefore, an easy way for many who have no inclination to start their own business, or who have no ideas of their own, to start a home-based business.

There are, however, as in anything, “pitfalls” and “advantages” to joining any type of business opportunity. Many times, one of the “pitfalls” is the fact that there is a membership price to pay when joining, which depending upon the business opportunity, can be quite a staggering fee. It is wise, then, before paying any fees to join a business opportunity to research and ascertain the following aspects of the opportunity:

1. How long is the business opportunity “in business”? Longevity is important. You don’t want to join a biz op that’s “here today, gone tomorrow”, taking your fees with it!

2. How do other members feel about the business opportunity? If you can speak with other members, this would help immensely in any decisions.

3. How much money overall can you expect to make from the business opportunity within the first month? You should at least be able to recover any fees you’ve spent within the first few months.

4. How many others belong to the business opportunity? Too much competition with other members will make it difficult to make sales, while too few members indicates that it is not a popular business opportunity, so how can it be sold?

5. How often will you be paid? Some only pay when an associate reaches a certain amount of revenue (which if you’re a newbie will tie up your money quite conceivably for a while).

6. Are there any “undisclosed” extra fees, such as fees for checks or other payment methods? This will cut into net revenues.

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7. Is there a money-back guarantee? If you don’t succeed, will the business opportunity supply at least a partial refund?

8. Does the business opportunity supply mentors and marketing materials that can be used? It’s easier to start and maintain a business opportunity with these components already in place.

9. How well known is the business opportunity? Whether it’s online or offline, some business opportunities are “household” names and are easier to promote and sell as a result.

10. What is the turnover rate in the business opportunity? Those that have a large turnover rate among members are usually poor choices. Turnover means simply the number of members that leave the biz op within each month. A large turnover usually indicates that members are not happy with their experiences.

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11. How much overall does it cost? You need to be able to comfortably afford the fee of the business opportunity, or you will start out “in the red” which is not a good way to start any home-based business.

12. How much control does the corporate entity have? If everything is controlled by the corporate entity (the “home” office of the business opportunity, so to speak), your creativity and the way you market may be hampered severely.

There are many business opportunities from which to pick. Everything from larger scale offline ventures, to smaller scale online ventures exists. Research into all the above is necessary when choosing an appropriate business opportunity. Fees are sometimes necessary to cover the costs of shipping and handling, or the costs of the marketing materials. Others charge fees simply because their “name” is important to them as they have spent years building their reputation, and they only want “serious joiners”.

There also exist many free opportunities that cost nothing to join and can be a good way to experiment with marketing and the world of home-based business.

The choice of whether to pay or not is an individual choice that should only be made when weighing all possible factors. If in doubt, simply research and patiently wait a while. After all, the biz op will always be there tomorrow (if it’s a good one)!

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