Marketing With Integrity

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Whatever your product is or your service offers, you
need to show it to the world in order to sell it.
We all need advertising and the more, the better.
But how to reach all those potential customers?

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Conservative estimates indicate there are at least 70
Million(!!) Internet users online today and over
100.000 new websites being created each month.

Over 90% of all Internet users will use a Search
Engine to find the product or service they are looking
for.
Once your website can be found in Search Engines, your
exposure is second to none.

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And do you need to worry about getting into the top 10
with every Search Engine?
Not really; meta tag optimization is not costly and
can greatly improve your ranking.
As does linking and the use of well constructed
doorway pages.
Doorway pages are pages that have been developed to
rank highly for a specific keyword or phrase.
But the most important thing of all is: get listed!

Due to the amount of submissions that Search Engines
receive, it takes from 2 days to 3 months for your
site to show up,
depending on the Engine.
Paid Listings are an option for site owners who want
to build visibility quickly.
This form of search engine advertising means that you
can be guaranteed to appear in the top results for the
terms you are interested in, usually within days.

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But, why to stop in midway? Just understand till the last word and get the crux of the report.

So you better start submitting today, it will be worth
it; by hand or done by a professional service for a small
fee; make sure YOUR web site is in the World s Yellow
Pages!

About the Author

Jan Hordijk, Marketing Consultant
AWSS Website Promotion and Submission
webmaster@submit-devil.com
http://www.submit-devil.com/index1.html

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Why is SEO so expensive?
By Chris Genge

One of the questions our firm often gets asked is, “Why is search engine optimization (SEO) so expensive?” The simple answer -it isn’t.

SEO is the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have shown that dollar for dollar, SEO is the best form of advertising… online and offline!

SEO is proactive… the customer is actively looking for the products and services you provide. Traditional advertising is passive… you are hoping to spark someone’s interest and get them thinking about buying your products and services.

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Compared with other forms of advertising, Internet marketing via SEO is very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine, and even yellow pages ads. If you were to break these costs down on a monthly basis, SEO would probably cost the least and still deliver better results.

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To test this, we looked into advertising in a couple of national US magazines as well as newspapers, yellow pages, and radio spots in some major Canadian cities. The following table represents the average cost per month for each.

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Advertising Medium—- Audience Reach—- Size, Type, Frequency—- *Cost Per Month
Bus. Magazines (US)— United States—– 1/3 column, B/W, 1/mth— $12000
Radio (CAN)———– Local————- 30-second, 60-spots/mth– $6000
Newspapers (CAN)—— Local————- bus-card size, B/W, 4/mth-$2000-$2500
Yellow Pages (CAN)—- Local————- bus-card size, B/W——- $180-$365
SEO——————- World Wide——– 10-20 Keywords———– $249-$499
* Guidelines only as actual costs will vary depending on market conditions, geographical location, and your own preferences.

It is difficult to provide precise numbers because there are so many different variables that can come into play. What we tried to do was keep the variables as consistent as possible from one medium to the next. The ads in the business magazines were the most expensive but they provided the greatest audience reach (next to SEO) and because the size of the ad was larger than the newspaper and yellow pages ad. Radio came in as the next most expensive. We asked to run a 30-second commercial that would be aired 60-times in a month (the recommended number of airings was 100). Newspapers came in third only because the frequency option we selected was one ad appearing once per-week (Saturday issue) and because the size of the ad was fairly small. The yellow pages came in around the same cost as SEO, but what good is a yellow pages ad to an online business? SEO on the other hand, had one of the lowest costs, provided the greatest audience coverage, and with a 24×7 frequency.

Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Because of the variables, your numbers will be different than ours, but when you break them down to measure the overall costs (CPA, ROI)… the majority of you will see that hands down, SEO is the best option.

It doesn’t matter what form of advertising you are using… for online success, SEO really is the most cost effective and efficient way to promote your business. That’s why SEO is gaining in popularity with everyone from small one-person operations to large, multi-national Fortune 500 companies.

SEO lets you target your message to the right people at exactly the right time… when they are looking to buy… at a fraction of the cost of other advertising media and a better ROI.

About the Author

Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that specializes in search engine optimization and pay per click management. Chris writes on current and emerging search engine marketing theories and has been involved in the SEO industry since 1997. He and his team focus on researching and implementing the most effective search engine optimization techniques. To learn more visit http://www.1stonthelist.ca/

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