Marketing With Integrity

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Content Management

 by: Barry Stein

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

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Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company s web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company s web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today s Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

• When a visitor first sees your website, what is their first impression?
• Do they see an easy to use interface?
• Is everything laid out clearly?
• Is it easy to find what you want?

Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

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By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

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marketing with integrity