Category: Blog

4 Benefits of Offline Marketing that You never knew

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People say that the traditional way of marketing is dead, but that is not entirely accurate. There are a lot of things that we can benefit from offline marketing that most of us don’t know. It plays an integral part on different enterprises, and for all we know, it is by far more efficient than those online marketing strategies. Check out the benefits of offline marketing and be amazed about it.

  1. There is nothing better than an ad that we can see, hear and touch. Say, for example. When a flyer reached a consumer, it will be easier to make a connection rather than bombarding people of numerous pop-ups that make them annoyed.

 

  1. Let’s face the fact that it takes a lot of work to be able to get the traffic you need for the site you use for the online marketing. It may take some time before your ad can reach thousands of people. If you, on the other hand, have things printed out and distributed, people can see it immediately. Aside from that, it will take an expert to build an online marketing tactics for you, but anyone can have a layout for a flyer printed out.

 

 

  1. Online marketing is not bad, but you have to think about how easier things will be if you can place a simple ad on some daily papers that will encourage people to view your website. It is a very effective way but not usually used by the people.

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  1. Using an offline marketing strategy will let you be in control on who will be able to see your ads and where they can see it. If you made a print out like flyers, stickers or anything else that you can think of, you have the power to place or distribute it in a location where your target market is.

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No one is saying that we should not use the advanced technology that we have these days. It’s just that we should never underestimate the capability of the offline marketing that set the trend for higher profits.

 



The Top 3 Offline Marketing Techniques that are Still Effective

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Over time, marketing techniques that were once popular are put aside for new, more exciting options in the hopes that staying ‘current’ will help to lure those all important customers.

But, is offline marketing an area that should be avoided? Is there any value to it or should you focus all of your marketing time and budget on online campaigns? We think there is still a place for offline marketing for certain types of business, so we’ve put together our three favourite techniques that still work.

Direct Mail

Some days, I receive hundreds of marketing emails from companies, all vying for my attention, telling me their offer is the best and that if I buy now, I’ll get a great deal. What happens to these emails? well, at least 95% are deleted without even being opened. Having been on the sending end of an email marketing campaign as well as the receiving end, I’m painfully aware of that open rates for most email marketing campaigns are low if you’re a small business.

Postal advertising is something that is becoming less and less frequent, so by sending your marketing materials through the post, you’re reducing the amount of competition to be seen.

For direct mail, you have a couple of options. Firstly, you can purchase mailing lists online, targeting consumers that have indicated they are interested in certain products or services, or that fit within a certain profile that is likely to buy your products. Then you can print out and mail your promotional material to those people, with the likelihood that a small percentage may make an enquiry.

The second option is to go out and deliver your marketing materials (or arrange for someone else to do it for you). If you have a local shop or provide a home service, this is a great way to drum up new business. Don’t forget, adding a promotional code to your marketing materials will also increase your chances of converting.

Commercials & Billboards

If you have a higher marketing budget for your local (or even national) promotions, commercials and billboards are a great way to get noticed. Local radio stations offer different advertising packages, so your 30 seconds ad could potentially reach thousands of people. Get your ad played during commuting times and you’ll further increase your audience.

If you want to go big, you could also consider tv commercials to up your audience to millions. If you’re wanting to go niche or make your budget go further, you can advertise on one of the additional or speciality channels.

Another great way to get your business infront of people is with billboard advertising. Billboards on busy streets can get you a lot of attention. Additional options, depending on your product, are advertising spaces on bus shelters, benches and bins.

Ad Walkers

Taking a step up from leaflet distributors, ad walkers literally wear a billboard on their back promoting your business while handing out your promotional materials. As many people try to avoid leafet distributors, having a big sign is a great way to catch attention and attract enquiries from passersby who realise you’re advertising something they actually need!

Try these offline marketing techniques alone, or even combined with your online marketing, and you’ll start to get results, regardless of your business size.



4 Budget Friendly Offline Marketing Strategiest that can Boost Your Business

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Offline marketing doesn’t have to be costly. In fact, offline marketing can actually be a more cost effective option depending on your product and target market. If you need to stay within a tight marketing budget, traditional forms on marketing such as going out to meet potential customers and attending networking sessions can often generate business for free. The only thing you need to invest is your time.

Here we have listed some great, low cost options for offline marketing:

Canvassing

Many people are scared that creating printed marketing material will be costly and require an inhouse team of designers or a knowledge of design. This is no longer the case as there are lots of companies online offering lost cost printing. Sites such as Vista Print and Hello Print offer easy to create leaflet options that are even available in small runs.

Once your leaflets have been printed, it’s time to get them distributed and start attracting customers. Depending on your audience, you may want to post them through letterboxes in the local area, hit places with high footfall so you can more carefully target your audience (e.g. ladies, the younger market, etc) or compile a list of businesses you would like to work with and deliver the leaflets in person.

Joint Venture

Partnering with an established company that targets a similar audience can be a great way to get new business. Maybe you have a cake making company and can partner with a local cafe or restaurant, or have a website selling a range of products and can partner with a brand to become their main distributor in your area.

Public Speaking

If you have lots of experience or qualifications relating to your business, you may want to volunteer to speak about it at different events. Your audience might well be looking for an expert offering your services, so being available for questions and mingling after the event is an excellent way to build business connections.

Business cards

Business cards are an established way of sharing your details in the real world. Whether you’re at a networking event, out canvassing, attaching them to business quotes or even just handing them to someone you got talking to, they are easy to slip into a pocket or purse for later. Make sure to include all the ways you want to be found; business address, telephone number, email address, website and social media pages are all important. If you offer professional services, you might even want to add your Linkedin profile – just make sure it’s been carefully crafted to display your best points first!

Take advantage of these cost effective offline marketing methods, and you’ll be getting enquiries in no time. And remember, the lower your marketing expenses, the higher your profits will be.