Getting your website on the first page of Google is critical for brand awareness and improving sales. To help boost your ranking, you’ll need to hire the right SEO company that can help you rank higher on the search engine. When it comes to selecting a company, there are a few things that you need to know.

What Google looks for

SEO involves a lot of technical tasks. However, you don’t need to know everything. Knowing the basics can give you an idea what SEO is all about. Also, know that every company is trying to compete for the first page of Google, that’s why it’s ideal to understand what Google is looking for. Once you have a basic understanding, you’ll be able to understand and communicate effectively with your SEO provider.

No company can guarantee a rank one on Google

Some SEO companies may promise to rank your page number one on Google however it’s important to be aware that no company guarantee this. Google has stated this on their website and has made everyone aware of companies who may be trying to rip you off.

Not all SEO is good for your website

There are two types of SEO techniques, one is called the white hat, and the other is called the black hat. The black hat techniques involve methods that aren’t favoured by Google. This type of technique should be avoided at all cost as Google can penalise your website.

Not everything Google says is accurate or complete

The Google algorithm is always changing, and they are not always accurate. They have the power to change anything on the algorithm at any time. Also, Google won’t tell you all the factors you need to rank number one on their search engine. If you think about it this way, Google is still a business, and they would rather have customers pay for Google ads as this is where they make a lot of money from.