How to Create an Effective Marketing Video

marketing videoDid you know that videos are one of the most popular and effective methods of marketing your services online? There’s been a study to show that many users would rather watch a video than read a long paragraph about your business.

Although videos are highly effective, it’s still essential to create a video that will instantly catch the attention of your customers. You’d also want to make a video concept that can help improve the engagement on your social media page. To get started, follow our useful tips below.

Create an impact at the beginning

The first few seconds of your video is important as this is the part when you can either get people to get interested and watch your video or leave. You want to make sure the introduction is appealing and interesting so that users will stay and watch the rest of your video.

Keep it short

Most marketing videos only last a few seconds. Generally, the maximum length shouldn’t be longer than 60 seconds. However, this will depends on the message you’re trying to put across on your video. Bear in mind that having a short video is more favourable and users will more likely stay and watch the video. Videos longer than three minutes will more likely get crossed off by viewers.

Don’t oversell

When creating a concept, ensure that you’re not over-promoting as this can put your viewers off. Instead, have a different approach by showing how they can benefit from buying or using your products and services. You may come across as aggressive when you’re trying too hard.

Storytelling

The video should have a storytelling concept where users are more likely to engage. Storytelling has more impact as customers can relate to your video. It could be adding humour or creating an inspirational video.



Outsourced SEO Services Or DIY Tools: Which Is Better?

If you are running your own website, you need to have at least a basic understanding of how search engine optimisation (SEO) works. Relying on paid advertisements to generate traffic is not sustainable for most businesses, and you need to support that income with people finding your website naturally when they use search engines like Google.

In fact, many businesses are almost completely dependent on organic search traffic, so clearly there is a way to really succeed here. But if you don’t have much experience, should you try to learn SEO the hard way and catch up with your competitors, or hire an external company to do the work for you?

We will also look at ways you can find a balance between the two styles which works for you, although that will depend on the pros and cons that means the most to you, considering your business situation. Sites like SEO Rankings offer SEO services which are more hands-off for people who just want access to useful tools, but can also offer additional support and guidance as necessary. We will consider the different ways you could follow this model after looking at the advantages of the two extremes.

The DIY Approach

Here are a few of the main advantages of learning how to do SEO yourself and implementing it on your own website.

  • In the short term, you can certainly save money by not having to pay a third party. This budget can always be put into other areas to help your business grow or develop your website in new ways.
  • The DIY approach is obviously a major learning curve, and after some time you will probably pick up a huge amount of knowledge and extra skills you wouldn’t have had otherwise. This way you can learn to do something once instead of paying someone else to do it multiple times.
  • You can be sure that everything is getting done when you do it yourself, and avoid being ripped off. Unfortunately, some SEO companies only exist to make profit from inexperienced website owners and they overcharge but under-deliver on service.
  • Many people simply like to feel in control, which is understandable when you manage a business that you have developed from your own personal ideas. Being protective is only natural and the idea of a third party getting involved can make people anxious.
  • Just because you choose not to hire an outside company, you don’t have to take on all the SEO work yourself. Instead you might be able to hire a professional to work within your company as an employee, which might give you the right balance between controlling the work that gets done and freeing up your own time.

Hiring An SEO Company

Alternatively, we can look at the benefits of outsourcing to see if this sounds like a more attractive prospect for someone in your position.

  • Real professionals in this field have significantly more knowledge than the average website owner. Most internet users still don’t know much or even anything about SEO, but the real danger is people who think they know what to do but they’re actually using outdated or incorrect logic. Some website owners do more harm than good because they’re misinformed about how to handle their own SEO.
  • SEO companies rely on staying up to date with the latest techniques, so they will be doing this at all times and saving you the time and trouble of doing it yourself.
  • You’ll have one less thing to worry about if you delegate your optimisation to an outside company, which really is invaluable in business when there is usually more than enough to think about already.
  • The results tend to be faster and more reliable when you engage a professional to do the job for you, which really is the end goal. Even the short term cost of hiring an agency can actually be made back relatively quickly if you see a significant increase in traffic to your website.
  • An SEO agency will also be able to give you additional advice on things you probably hadn’t even considered, and look at things from a fresh perspective. This is actually one of the best benefits of hiring a third party, although it is often forgotten.

Can you have the best of both?

It is also worth considering, as we mentioned above, that you could go for combination of both approaches if you want the best results. A few different models can work for business owners who need to increase traffic and profits but want to remain in control.

One example is by using a website, service or resources which provide SEO tools for business owners to do the work themselves (or at least in-house), with appropriate guides and support as required. This is ideal for businesses who need a little extra assistance but would mostly prefer the third party to take a hands-off approach.

Another alternative is to go for a more comprehensive SEO service, but focus more on overall strategy, making sure the agency is responsible for coming up with a plan for your optimisation and implementing things you don’t know how to do. To support their work, you may be able to follow their recommendations rather than paying for their time to do everything manually, which is often a cost-effective way to strike a good balance.



Why Choose Offline Or Online Marketing When You Can Have Both?

Since online marketing has undeniably become so important to the vast majority of customers and businesses, many people tend to argue that traditional marketing channels are irrelevant and not worthy of investment. We believe this is far from accurate and probably never will be, as long as humans continue to interact offline in some shape or form.

We would also argue that it should never come down to a choice between the two methods, different though they may be. Right now, almost all businesses are actually best served by a combination of marketing efforts based both online and offline. However, a careful strategy and good planning will be required to ensure that the right channels are being utilised to get the right benefits. So what are the benefits to each option here, and how can we use either one of them, or a combination of the two, to get great results for a business?

Why include digital in your strategy?

There are many reasons why this trend is continuing to grow, as online marketing has proven itself to be a worthwhile endeavour for a huge number of successful brands over the past two decades since its inception.

Social media is an area that tends to be a major focus in the world of digital marketing. It is highly complex and particularly intimidating for people who have little experience using social networks, but with the right approach for your business it can be an incredible way to connect with your customers on a more personal level. Social media marketing can be outsourced to a professional digital services company, although it always requires coordination across your entire business to work effectively. The intention should be to carefully shape your own online presence and define a role for your brand through an ongoing series of public interactions with your audience.

For businesses more interested in the numbers and looking for something easier to compare with traditional marketing, there are also many options for paid online advertising. Using services like Google AdWords allows you to pay for placements on search engine results, as well as reaching your audience across the internet with targeted display advertising (including banners, videos and so on). The analytical tools available with methods like this can be extremely valuable to businesses looking to stay within a strict budget and get measurable results.

Of course, one of the first major steps is to build a website for your brand, which serves as the main hub for most online marketing activities and ties all the different facets of your online presence together. It’s expected that every single business will have a website, and failing to do this usually looks unprofessional or even suspicious today. Even if you have no intention of selling online, your own website is the ideal place to communicate key messages about your brand (not just directly, but visually and in other subtle ways).

What are the downsides to digital marketing?

For businesses that do have a digital marketing budget, the potential costs and return on investment tend to vary a lot more wildly when compared to the relatively predictable nature of mass marketing through traditional methods. Even professional marketers and business owners are not necessarily very knowledgable about the ins and outs of how digital advertising works, and they may not be able to quantify the costs, risks or returns involved in the process. Many companies have taken advantage of this grey area, developing services and pricing structures for advertising based on ever-changing technology, which is understandably confusing.

It is worth considering that marketing budgets are not entirely spent on what we would refer to as advertising. Many more indirect marketing costs are incurred by modern businesses, such as training marketing staff, developing content, creating resources and so on. Since digital marketing lends itself better to a “do it yourself” approach, many businesses may find they are investing in their employees’ skills in the hope that their time and efforts working on online marketing for the brand will result in a good return. Metrics may include how many people were reached on social media or how many visitors came to the company website. Crunching the numbers while trying to account for intangible factors can be tricky, and this leads to doubt about investing heavily in online marketing.

Another issue with digital marketing goes back to the fact that not all business owners, managers or even professional marketers have the required IT skills to keep up with the latest technology and trends, which automatically sets them back compared to more tech-savvy competitors. This is one of the most commonly cited reasons for failing to adopt the latest strategies, other than budget constraints. Despite the availability of outsourced services that we mentioned earlier, lack of time to learn these skills is usually the root cause of the issue, because a significant amount of research is usually required to stay on top of the latest digital marketing trends.

How marketing budgets are spent in 2017

Currently, the majority of marketing budgets are still spent on traditional marketing channels (i.e. offline). This is partly because the infrastructure for delivering marketing messages through these channels (e.g. television, radio, newspapers, magazines etc.) is already well established and a relatively fixed hierarchy is in place which dictates how much advertising on these channels costs.

Although more than a quarter of marketers confirmed they have deliberately reduced spending in this area in favour of digital marketing, this figure would not suggest a completely takeover by digital channels. Businesses that have been established for a long time and developed a reliance on the income they get from traditional advertising are often very wary about risking that revenue by switching their focus to a new method. However, it is anticipated that digital marketing will continue to grow, despite the unwillingness of many companies to divert too much of their traditional advertising budget into newer channels. Ultimately, it makes perfect sense to use a combination of the two methods to get what you need.




4 Benefits of Offline Marketing that You never knew

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People say that the traditional way of marketing is dead, but that is not entirely accurate. There are a lot of things that we can benefit from offline marketing that most of us don’t know. It plays an integral part on different enterprises, and for all we know, it is by far more efficient than those online marketing strategies. Check out the benefits of offline marketing and be amazed about it.

  1. There is nothing better than an ad that we can see, hear and touch. Say, for example. When a flyer reached a consumer, it will be easier to make a connection rather than bombarding people of numerous pop-ups that make them annoyed.

 

  1. Let’s face the fact that it takes a lot of work to be able to get the traffic you need for the site you use for the online marketing. It may take some time before your ad can reach thousands of people. If you, on the other hand, have things printed out and distributed, people can see it immediately. Aside from that, it will take an expert to build an online marketing tactics for you, but anyone can have a layout for a flyer printed out.

 

 

  1. Online marketing is not bad, but you have to think about how easier things will be if you can place a simple ad on some daily papers that will encourage people to view your website. It is a very effective way but not usually used by the people.

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  1. Using an offline marketing strategy will let you be in control on who will be able to see your ads and where they can see it. If you made a print out like flyers, stickers or anything else that you can think of, you have the power to place or distribute it in a location where your target market is.

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No one is saying that we should not use the advanced technology that we have these days. It’s just that we should never underestimate the capability of the offline marketing that set the trend for higher profits.

 



The Top 3 Offline Marketing Techniques that are Still Effective

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Over time, marketing techniques that were once popular are put aside for new, more exciting options in the hopes that staying ‘current’ will help to lure those all important customers.

But, is offline marketing an area that should be avoided? Is there any value to it or should you focus all of your marketing time and budget on online campaigns? We think there is still a place for offline marketing for certain types of business, so we’ve put together our three favourite techniques that still work.

Direct Mail

Some days, I receive hundreds of marketing emails from companies, all vying for my attention, telling me their offer is the best and that if I buy now, I’ll get a great deal. What happens to these emails? well, at least 95% are deleted without even being opened. Having been on the sending end of an email marketing campaign as well as the receiving end, I’m painfully aware of that open rates for most email marketing campaigns are low if you’re a small business.

Postal advertising is something that is becoming less and less frequent, so by sending your marketing materials through the post, you’re reducing the amount of competition to be seen.

For direct mail, you have a couple of options. Firstly, you can purchase mailing lists online, targeting consumers that have indicated they are interested in certain products or services, or that fit within a certain profile that is likely to buy your products. Then you can print out and mail your promotional material to those people, with the likelihood that a small percentage may make an enquiry.

The second option is to go out and deliver your marketing materials (or arrange for someone else to do it for you). If you have a local shop or provide a home service, this is a great way to drum up new business. Don’t forget, adding a promotional code to your marketing materials will also increase your chances of converting.

Commercials & Billboards

If you have a higher marketing budget for your local (or even national) promotions, commercials and billboards are a great way to get noticed. Local radio stations offer different advertising packages, so your 30 seconds ad could potentially reach thousands of people. Get your ad played during commuting times and you’ll further increase your audience.

If you want to go big, you could also consider tv commercials to up your audience to millions. If you’re wanting to go niche or make your budget go further, you can advertise on one of the additional or speciality channels.

Another great way to get your business infront of people is with billboard advertising. Billboards on busy streets can get you a lot of attention. Additional options, depending on your product, are advertising spaces on bus shelters, benches and bins.

Ad Walkers

Taking a step up from leaflet distributors, ad walkers literally wear a billboard on their back promoting your business while handing out your promotional materials. As many people try to avoid leafet distributors, having a big sign is a great way to catch attention and attract enquiries from passersby who realise you’re advertising something they actually need!

Try these offline marketing techniques alone, or even combined with your online marketing, and you’ll start to get results, regardless of your business size.



4 Budget Friendly Offline Marketing Strategiest that can Boost Your Business

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Offline marketing doesn’t have to be costly. In fact, offline marketing can actually be a more cost effective option depending on your product and target market. If you need to stay within a tight marketing budget, traditional forms on marketing such as going out to meet potential customers and attending networking sessions can often generate business for free. The only thing you need to invest is your time.

Here we have listed some great, low cost options for offline marketing:

Canvassing

Many people are scared that creating printed marketing material will be costly and require an inhouse team of designers or a knowledge of design. This is no longer the case as there are lots of companies online offering lost cost printing. Sites such as Vista Print and Hello Print offer easy to create leaflet options that are even available in small runs.

Once your leaflets have been printed, it’s time to get them distributed and start attracting customers. Depending on your audience, you may want to post them through letterboxes in the local area, hit places with high footfall so you can more carefully target your audience (e.g. ladies, the younger market, etc) or compile a list of businesses you would like to work with and deliver the leaflets in person.

Joint Venture

Partnering with an established company that targets a similar audience can be a great way to get new business. Maybe you have a cake making company and can partner with a local cafe or restaurant, or have a website selling a range of products and can partner with a brand to become their main distributor in your area.

Public Speaking

If you have lots of experience or qualifications relating to your business, you may want to volunteer to speak about it at different events. Your audience might well be looking for an expert offering your services, so being available for questions and mingling after the event is an excellent way to build business connections.

Business cards

Business cards are an established way of sharing your details in the real world. Whether you’re at a networking event, out canvassing, attaching them to business quotes or even just handing them to someone you got talking to, they are easy to slip into a pocket or purse for later. Make sure to include all the ways you want to be found; business address, telephone number, email address, website and social media pages are all important. If you offer professional services, you might even want to add your Linkedin profile – just make sure it’s been carefully crafted to display your best points first!

Take advantage of these cost effective offline marketing methods, and you’ll be getting enquiries in no time. And remember, the lower your marketing expenses, the higher your profits will be.